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Beyonce Formation World Tour

The Formation World Tour was the most highly anticipated music tour of Summer 2016. The 32 city tour sought to bring a special, personalized element to the VIP experience prior, during, and following each of it’s sold-out stadium shows. Looking to manifest an idea to directly engage with those paying premium prices while providing them with an enjoyable experience and lasting impression, The Formation World Tour enlisted Limitless Creative Co.

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INSIGHT

The Formation World Tour production and staging has been regarded as one of the most expansive in music tour history. Thusly, Limitless knew it was necessary to find an uncomplicated, portable, and emotionally connective way to engage the tour’s VIP crowd. The Tour aimed to bolster social interactions while giving those who attended (and those who did not) a lasting impression by way of multiple sensory entertainment.

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IDEA

By utilizing the Limitless Photo Booth, the Formation World Tour was able to provide fun, purpose-driven functionality to their VIP experience. Following a VIP’s use of LPB, the digital gif created can be sent to the consumer’s email and various social media channels with the tap of a button. Furthermore, the portability and low profile design of the photo booth was vital in it’s integration to the VIP consumer experience.

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IMPACT

With Limitless at the helm of the tour’s VIP fan interaction, we are able to create immediate interest with our branded photo booth experience. Through this digital souvenir, the tour is able to connect with audiences beyond the physical experience. Attendees will directly associate their time at the concert as an engaging, fully interactive experience, which always has been and always will be our number one goal.

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