Kevin Hart What Now Tour
In 2015, Kevin Hart set the comedic world on fire with his 32-city “What Now” comedy tour. He wanted to create a unique way to engage and connect with his fans long after the tour had concluded. Limitless Creative Co. offered him a creative solution that encompassed image sharing and contact capture by way of the Limitless Photo Booth. LPB is a photo booth experience that generates images from fans to form a digital gif, which can be shared instantly through email and social channels.
Kevin Hart’s vision was to immerse his fans in an innovative comedic experience that fans can enjoy and share. He was able to utilize LPB to spread his brand in each city by letting his fans share their experiences, live. This helped create organic growth to his social media pages. In addition to the organic marketing, he was able to capture key contact information from his core fans through LPB’s email capturing ability. He can now utilize this new marketing information to reach fans directly for up coming movies, shows, and events.
Offering a photo booth at any event is great idea. However, most booths are limited to printouts which can only be seen by a few individuals at that specific event. LPB offered Kevin’s fans the ability to share branded images digitally; the images can then be shared to social channels to create widespread and lasting impressions. Traditional booths can be clunky and have an impact on your operations; LPB is powered by an iPad with few moving parts. Thusly, our aim was to create an innovative photo booth experience that could easily be transported, city to city, eliminating unnecessary hassle.
At the conclusion of the tour, Kevin had captured over 250K email addresses from his core fans. LPB was able provide over 20 million impressions on Facebook, Instagram and Twitter with branding unique to Mr. Hart. The demographical data provided by LPB has helped Kevin gather information on his core fans and the ability to directly connect with them. This coveted information provided by the LPB has helped Kevin grow his brand and extend his marketing efforts.